![]() So it's very clear one of the reasons why Loverboy was like in the backseat, Lindsay was his new priority." I think entering into the house, it was a subdued version of himself, right? I know Lindsay's a lot to deal with I know he's trying to make her happy, and I know they're navigating living together, and the build-up to his proposal. "Like, that's not what's changed, you know? And yes, I’m well aware that when people are in a relationship it's- I’m not always gonna have 'single Carl' like I used to, but. "Carl stopped drinking season 5, he was totally sober season 6," Kyle notes. That said, Kyle "wants to remind everybody" that Carl had worked at the company as a sober person for longer than he did while he was drinking. "If he is no longer drinking, and a big part of his job is to go host these events, I can understand and appreciate him not wanting to be around people drinking." "There's multiple factors here, he's brought a lot of them up," Kyle reflects. ![]() Kyle says they didn't officially part ways until December after a "long, slow process," which also included Carl reevaluating if his sobriety aligned with working at the brand. What viewers won't see on season 7 is Carl actually put in his two weeks notice. So, I just let my frustration get the best of me in that moment." "He is an incredible guy, and when he puts his mind to it, he is incredibly capable. "I regret saying , he is absolutely missed," he says. At this point, the whole house is talking about Loverboy." I feel bad for saying that we wouldn't feel his absence. I had reached peak frustration. ![]() "I think he was doing a lot of busy work, right? And I think he would be the first to admit it. "He was absolutely checked out," Kyle doubles down. Those frustrations boil over on season 7 in sneak peeks at upcoming episodes, Kyle calls Carl "checked out" and announces to their castmates that he could exit the business, and the brand wouldn't feel any impact. I wanted to give him a chance to formally redefine his role, right? And when he waited a month - while getting a full-time salary to do that - I was frustrated." "By April , I had already tried to bring in a new VP to help run things on the sales and distribution side. Their faith in what our brand will deliver speaks volumes."I had sensed, like, right when kind he hit his peak productivity, it was almost like, boom! He started taking a step back," Kyle recalls. “Total Wine & More is an industry bellwether and one of the nation’s premier destinations for alcohol. “We launched with one product in one state, and it’s been our mission since day one to make it easier for fans across the country to find Loverboy wherever they shop, whether that’s in store or online. It is yet more proof positive of our vision for our brand and the category we are helping redefine,” said Kyle Cooke, founder and CEO of Loverboy. “Our expanded relationship with Total Wine & More is an important milestone for Loverboy. While Loverboy’s sparkling hard teas were already available in Total Wine & More stores, beginning this month, fans will also start to see Loverboy spritzes and canned cocktails on shelves at select Total Wine & More stores. Loverboy’s rapid expansion follows its groundbreaking success launching its sparkling hard teas at traditional retail, followed by its exclusively e-commerce introduction of its spritzes and martinis, which were immediately embraced by the brand’s passionate, discerning fan base across 44 states. Loverboy – the maker of premium sparkling hard teas, spritzes and canned cocktails – announced the start of a chainwide expansion at Total Wine & More stores, marking the brand’s first national deal with a brick-and-mortar retailer for its entire product portfolio.
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